the lbd scramble & visual identity

lbd

Certain rituals catch our attention as we go about our lives. We all have our morning rituals – wake up, stumble to bathroom, cleanse, begin day. (Or, if you’re a new mother like me, the morning ritual starts something like – wake up, feed baby, wait until baby goes back to sleep, stumble to bathroom, cleanse, fall asleep.) Some of us have TGIF rituals or pre-game rituals.

A couple of times a year, women have this ritual called “The Little Black Dress Scramble”. If we’re lucky, there’s that one classic Dior-inspired black dress tucked away for special occasions. If we’re not, it’s often a search that can break even the most hardened of savvy sartorialists. Tears are shed. Resolve is tested. Some give up entirely, slinking back to their Lululemon yoga pants and foregoing the occasion altogether.

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