Colour You Awesome

Visual identity is a slippery little bastard. As soon as we think we’ve nailed it, it slips away and says, “Sorry. Try again! MWAHAHAHA!”

What a dick.

The great thing about visual identity is in that slipperiness, even if you don’t always see it like that. (Or feel it when you’re trying to figure out, y’know, who you are.) It’s malleable and constantly evolving alongside your biznez. When you grow your biznez, you start to outgrow little pieces of your brand. Not intentionally, of course, but certainly as a product of your success.

Colour is an excellent way to combat these effects. Change your logo. Change your copy. Change the typography, the layout, and the strategy.

But colour? Colour will always sing louder than the rest of these elements.

I developed “Colour You Awesome” for people like you: the small biznez owners that are struggling to communicate their core values to the world.

Building a website isn’t just a job Amanda does, it is an intricate process of witnessing: of translating words and images into fonts and graphics, of connecting with the essence of who you and your business are, and building a home for that essence in the virtual world. A keen eye for details, a penchant for clean lines and unique design, and the ability to turn dreams you didn’t even know you had into brilliance on the screen — this is what Amanda’s clients thank her for and why they sing her praises.

Sara Blackthorne, copywriter and storyteller

“Colour You Awesome” is a short, punchy primer on colour psychology, the colour wheel, and the real Key to a kick-ass visual identity.

The best part?

It’s free.

Uh huh. It is. But it’s not free because it’s crap.

It’s free because you — my darling newbie — need help now. Not later. You need to start your website. You need to get your product off the ground. And right now that professional design that you’re craving is out of your budget. But free? Oh baby, you can do free.