Collaboration trumps competition

12 comments

Web design­ers. Web devel­op­ers. Word­Press doc­toral can­di­dates. The­sis tweak­ers. SEO magi­cians. Social media gurus and wannabes.

Wow.

No won­der we’re con­stantly com­pet­ing for a piece of the web-pie.

Healthy com­pe­ti­tion is what makes our world go ’round. It’s why we have government-led com­mit­tees that tear down and ques­tion monop­o­lies. Monop­o­lies stag­nate cre­ativ­ity and dis­cour­age inno­va­tion. Clearly, no design stu­dio or busi­ness can claim monop­oly over the many web­sites being designed and devel­oped every day. We, the design­ers and devel­op­ers, are either div­ing head­long into the list-oriented design com­mu­nity or clam­ber­ing for the atten­tion of clients. By debas­ing our­selves by almost plead­ing that some­one notice us (omg, I have to trash these dudes because I want their client!), we are ulti­mately los­ing sight of what got us started in our busi­ness in the first place: love.

I love code. I live, breathe, eat, and sleep design. I love peo­ple. The com­bi­na­tion of the three is why vio­let­minded got started in the first place. Love, baby. Sure, some­where along the line, I’ve gotta mar­ket and self-promote. I may even try to make a bit o’ scratch. But money isn’t not what dri­ves me. It’s not my cur­rency.

Okay, I’ll be the first to admit it: I’m com­pet­i­tive. I played a lot of sports as a teen and I gotta say, I liked to win. I’m a gamer; I like a chal­lenge but I like to defeat the end boss. But, for what­ever rea­son, I find all-out com­pet­i­tive atti­tudes on the web to be off-putting. Dis­taste­ful. All around not-so-awesome. And so, I chal­lenge the notion that we have to be in con­stant com­pe­ti­tion in order to suc­ceed as web pro­fes­sion­als.

Take Sarah Bray and SJoyS­tu­dios, for instance. I should con­sider Sarah to be my direct com­pe­ti­tion: she works in Word­Press (like me), she’s a really rockin’ designer (like me), and she’s got a bub­bly, upbeat per­son­al­ity that shines through every­thing she does (some­what sim­i­lar to me but replace per­son­al­ity with ZOMBIES and we’re good to go!). Sarah offers ser­vices that are very sim­i­lar to mine. Why in the world would I pimp her ser­vices when I’m a small busi­ness in need of more clients?

Answer: because what Sarah’s doing rocks my world. Her busi­ness model, her pre­sen­ta­tion, her designs, her prod­ucts and ser­vices: all of these com­po­nents have made up a suc­cess­ful busi­ness that I could not help but take seri­ous note of. And become an admirer of. Ask your­self, what’s your cur­rency? What makes you, as a web pro­fes­sional or a free­lancer, get the hell outta bed and do what you do? If the thrill of glory and vic­tory is what gets you hot under the col­lar, fly at ‘er. If not, I chal­lenge you to col­lab­o­rate.

There are moments of clar­ity when a web pro­fes­sional real­izes that it’s not nec­es­sar­ily about find­ing and crush­ing the com­pe­ti­tion nor is it nec­es­sar­ily about carv­ing out your lit­tle niche. The com­bi­na­tion of com­mu­nity build­ing, col­lab­o­ra­tion, and giv­ing kudos to those that deserve it, is what makes our expe­ri­ences on the web (and in busi­ness) so much more.

{ 11 comments… read them below or add one }

Priyanka D March 19, 2010 at 2:20 am

Thats an interesting outlook. What the competition is doing creates the entire eco-system for an industry which is important for all the businesses of that field.

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Amanda March 19, 2010 at 7:45 am

@Priyanka D, Healthy competition is definitely necessary. It’s the unhealthy stuff — the outright, devious nature of client theft, undercutting, and bidding websites — that I challenge web professionals to shy away from. We are so much better than that.

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Christianne March 19, 2010 at 3:47 am

This is interesting. My “love subject” is nonviolence, and I’ve been doing a lot of thinking over the past two months about competition. Is competition inherently violent? Is there such a thing as healthy competition? Would a utopian world exist where there’s no competition?

Just last night I was driving home from work and ruminating on this subject, and I began to finally land where you did here: good competition is the kind that engenders respect. If someone can do something better than I can, I want to extend a handshake and “Nicely done!” rather than quake in fear that my own self-worth is at stake or find a way to bring them down.

Thanks for a thought-provoking post. BTW, found you today through Marianne Elliott, @zenpeacekeeper.
Christianne´s last blog ..We Are About: Examining the Violence in Our Hearts and Lives My ComLuv Profile

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Amanda March 19, 2010 at 7:53 am

@Christianne, It’s an interesting take on competition to look at competition as something violent. Sometimes, it can be, especially when you pit professional against professional and ask them to bid for the job. I mean, it’s the way it goes but… why?

Healthy competition is what makes the world go ’round but let’s give some love where love is due.

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Ronna March 19, 2010 at 5:31 am

Ok, woman!?! How beautiful is this? And you? Stunning. Inspiring. Humbling. Lovely. And true.

Thank you.
Ronna´s last blog ..Familiar Sands and a Kitchen Table My ComLuv Profile

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Amanda March 19, 2010 at 7:59 am

@Ronna, As always, thank YOU for helping me to have the confidence to post this head-scratcher. Rock on.

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Carlos Velez March 19, 2010 at 6:02 am

Amanda, how are you so non-competitive and still kick so much ass? I dig this article. Collaboration is the new business model. Ironic that on the internets, where social skills are supposedly dying, those social skills are becoming more critical to business than they ever were before. For crying out loud, CEO’s have blogs.
Carlos Velez´s last blog ..I Choose To Be Socially Successful My ComLuv Profile

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Amanda March 19, 2010 at 8:01 am

@Carlos Velez, It’s the love, baby! It’s what keeps me groovin’ to the beat of my own drum. And hell YES, collaboration is the new business model. I’m tired of professionals throwing their competition under the truck. Let’s just cross the street together and get some cupcakes.

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Marianne March 19, 2010 at 11:14 am

I’m lots of things, but the one thing that pays my bills at the moment (and fills my heart to bursting) is teaching yoga. If there is any vocation where collaboration should be at home it must be this. But there are so many yoga teachers and studios, and so many of us get scared about not being or having enough, that competition creeps in. I’m so grateful to be part of a genuine, loving and supportive yoga community here in Wellington – it really is all about the love, and about how much more we can all do together!
Marianne´s last blog ..What courage looks like on an ordinary day My ComLuv Profile

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Amanda March 19, 2010 at 11:24 am

@Marianne, I never realized that even in the most peaceful, heartwarming vocation, the creeping nature of competitiveness still lurks.

I’m glad that you can challenge that and work toward community. We all have something to offer that is unique so we may as well work (party?) together.

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Dave Doolin March 19, 2010 at 5:49 pm

Ha! Dr W retired 2 months ago! But thanks for that, made my day.

My take on it is that when are we are, for real, there is no competition. The key is really just being ourselves with integrity.
Dave Doolin’s latest blog update: How Do You Eat An Elephant? – Eleanor Edwards tells all My ComLuv Profile

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