The messaging around here has been fucked up for months. After a kajillion drafts and branding worksheets and conversations with my advisers (and my Inner Adviser), I put up what I thought would be the best thing for my people.
In actuality, it was my “good enough” strategy. And although I’m all about the good enough versus perfectionism (since I’m a recovering perfectionist), it wasn’t until I had a long conversation with my business soulmate, Illana Burk of Makeness, that I saw the messaging for what it was: complete and utter crap.
The writing was good. The branding was good. The overall content was good.
But it wasn’t violetminded. And because it wasn’t violetminded, it was no good for our people. (That’d be you.)
When the message sucks, change the conversation.
The conversation that you and I have been having for the last three years has been about a plethora of things, from collaboration to design thinking to building your business (slow like, even). The conversation that I wanted to have was about the Big Things, like innovation, marketing, and branding.
I (mistakenly) thought that they were mutually exclusive: that our existing peeps (like you) wouldn’t be as stoked to hear about things that we’ve been talking about for years.
Bix Bickson and Danielle LaPorte talking about changing the conversation has completely undone the way I’ve approached violetminded’s branding.
And here’s what I want you to take away from this conversation.
- You’re not stuck.
- You can always pivot.
- Experimentation is the only way to know for sure. (And even then, not always.)
- If you don’t like the way your business is communicating, then change the conversation.
You’re only as small as you think you are.
So, think yourself strong and shift. (I believe in you.)